Brand Identity Design
Strategy - Brand Naming
𝘿𝙚𝙛𝙞𝙣𝙞𝙩𝙞𝙤𝙣 𝙤𝙛 𝙯𝙚𝙣𝙞𝙩𝙝: 𝙩𝙝𝙚 𝙩𝙞𝙢𝙚 𝙖𝙩 𝙬𝙝𝙞𝙘𝙝 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙞𝙨 𝙢𝙤𝙨𝙩 𝙥𝙤𝙬𝙚𝙧𝙛𝙪𝙡 𝙤𝙧 𝙨𝙪𝙘𝙘𝙚𝙨𝙨𝙛𝙪𝙡. 𝙏𝙝𝙚 𝙗𝙚𝙨𝙩, 𝙝𝙞𝙜𝙝𝙚𝙨𝙩 𝙤𝙧 𝙢𝙤𝙨𝙩 𝙨𝙪𝙘𝙘𝙚𝙨𝙨𝙛𝙪𝙡 𝙥𝙤𝙞𝙣𝙩 𝙞𝙣 𝙩𝙞𝙢𝙚.
Zenith encapsulates excellence. Being at the zenith of your game means that you’re at your most powerful or successful – all your knowledge and experience has culminated to this point in time, meaning at you’re at the forefront of your career or industry – which is what Zenith Business Advisory prides themselves on.
Zenith Business Advisory specialise in accounting, business strategy, financial performance, financial planning, structures, systems and leadership. The firm was established after recognising the demand for tailored, bespoke services within accounting and financial advice.
The brief was to create a brand identity that focussed upon simplicity – utilising clean graphic elements in a bid to create a strong, luxurious brand personality. This has been achieved through the creation of customised typography and the creation of modern, unique icons used in conjunction with a elegant colour palette.
It was important that we portray a brand which has a confident graphic presence as Zenith BA were after a look that captured the excellent quality of service and expertise that they offer.