Project outline

Brand Audit + Competitor Research
Brand Creation + Rollout
Brand Strategy + Consulting
Ongoing Retainer Services
Graphic Design
Print Design
Digital Design
Social Media

The project

We recently rolled out new branding for Momentum Financial Group a locally based team of specialist accountants and business advisors with an entrepreneurial flair. Momentum has grown to be a successful business with offices in Geelong and the Wimmera. They were looking to revitalise their brand so they could reach new audiences.

Their new brand identity was created on the principles of the Momentum philosophy – the combination of the past, present and future, represented through the use of 3 angled lines in their icon. The financial services industry can be quite traditional, and whilst this is important, it also meant that there was an opportunity to create a modern brand that separated Momentum from its competitors.