Project outline

The project


We recently rolled out new branding for the legends at Momentum Financial Group. Momentum FG is a locally based team of specialist accountants and business advisors with an entrepreneurial flair.

Momentum FG has grown to be a successful business with offices in Geelong and the Wimmera. They were looking to revitalise their brand so they could reach new audiences.

Their new brand identity was created on the principles of the Momentum philosophy – the combination of the past, present and future, represented through the use of 3 angled lines in their icon.

The financial services industry can be quite traditional, and whilst this is important, it also meant that there was an opportunity to create a modern brand that separated Momentum from it’s competitors.

Our idea was to strip this barrier away and to represent Momentum as the leader in their field – which they consistently represent through the manner in which they conduct business and assist their clients.

And being a leader means to inspire a new ways of thinking and to be innovative in your approach to things – which is exactly what Momentum is all about!

If you’re looking for an innovative accountancy firm that can take your business to the next level, get in touch with Momentum!