Heir & Loom are an online business who sell one-off antique textiles, focusing on vintage rugs and pillows. They were requiring the creation of a new brand to showcase their unique product and offering.
Carefully curated, each rug is a work of art and is unique. Each one showcases expert craftsmanship have been created using centuries old techniques and traditions.
It was important that Heir & Loom’s brand identity design paid homage to the artisanal techniques that are employed to create each piece. It was also important that the brand had a modern edge to attract Heir & Loom’s ideal target market.