Brand Identity Creation
We had the pleasure of working with Joel Winbanks and the rebrand of his business from Motus Osteo to Function Lab Rx.
Function Lab Rx is dedicated to helping patients heal and recover from musculoskeletal injury and dysfunction with conscious use of functional movement to create healthier bodies.
The brief was to create a dynamic brand that was targeted towards athletes and cross fitters. This has been achieved through a bold colour palette, customised typography and edgy graphics.