Project outline

Packaging Design
Creative Direction
Brand Strategy

The project

Downtown Pressed Juice Co approached D and Co Studio to assist with the launch of the newest product to join the Downtown Fleet – Golden Mylk.

Downtown Pressed Juice Co required the development of a new package design to launch Golden Mylk, as well the revision to the design of their existing product line to ensure a consistent brand experience for their customers.

Downtown Pressed Juice Co was founded in Geelong, Australia in 2016 and has a team dedicated to bringing their customers the best cold pressed juice and nutritionally balanced juice cleanses.

Their juices contain 100% cold pressed fruit and vegetable extracts and nothing else. Downtown Pressed Juice makes life easier by providing wholesome juices filled with energy, vitamins, minerals and phytonutrients found in fresh fruit and vegetables in a convenient drinkable form.