Brand Identity Design
Citizen360™ by Ascention is a app/data collection service which focused on enabling the value of citizen data for Government services. Citizen360™ takes a 360-degree view of the citizen in a single, end-to-end picture of the customer journey and experience with agencies.
It offers clients an ability to offer the best citizen experience across all channels, by allowing for a unified view of all citizen touch points with all services involved in citizen relationships, from health services through to social services and beyond.
Citizen360™ approached D&Co Studio to create their branding for the launch of their app/data collection service. The brief was to capture the nature of Citizen360™ and how it collects data to create a unified approach to better serve Australian citizens and their interaction with Government agencies.