Brand Identity Design
Strategy - Brand Naming
Cheeky Clouds ELC provides nurturing and high-quality care for children aged from six weeks to six years of age and seek to provide meaningful experiences and memories for them to take on their journey through childhood. Child initiated experiences are encouraged and supported by their friendly, professional educators to ensure effective outcomes for each child’s development.
Cheeky Clouds welcome all families and the wider local community to our family owned business, built on passion and enthusiasm for the education of children in their early years. Cheeky Clouds ELC is driven by enthusiasm and excitement to assist in the growth of our future generation, in a supportive and creative environment.
The brief for the design of the new Cheeky Clouds ELC branding was to use colour in a bid to create a fun, friendly brand personality which matched Cheeky Clouds’ commitment to high quality childcare. This has been achieved through the creation of customised typography and the creation of a unique cartoon characters to compliment their brand ethos.