Project outline

Brand Identity
Graphic Design
Print Design
Creative Direction

The project

D and Co Studio were approached to create a brand identity for BH Bloodstock – a NSW based thoroughbred horse breeder.

BH Bloodstock has quickly established itself as one of the most progressive thoroughbred breeders in Australia; aiming to and producing superior, world class quality racing horses.

The cornerstone of BH Bloodstock’s culture is to actively participate in setting the standard of integrity in racing. BH Bloodstock is very proud of what they have been able to achieve for their clients on the racetrack and in the wider experiences racing offers.

The brief was to create a brand which was elegant, understated and refined – showcasing BH Bloodstock’s commitment to premium thoroughbred breeding.