Project outline

Brand Identity Design
Creative Direction
Strategy - Brand Naming
Print Design
Digital Design

The project

The team at D and Co Studio were approached to create a new identity for Alkira.

Alkira is a not for profit organisation, based in the Eastern Suburbs of Melbourne which has been providing services and support to people with an intellectual disability since 1954. Their approach is welcoming and respectful, where participants are truly valued and treated as individuals.

The new identity takes on a playful approach, focusing on inclusiveness. The different colours and circles represent people of all walks of life, working together to create an accessible and positive community.

The dot over the ā€˜iā€™ in the logo represents a person, and accompanying half circle underneath the word Alkira represents a smile on the face of those involved with Alkira. Together, the design encapsulates their ethos: belong. connect. aspire.

Alkira

Alkira

Alkira

Alkira

Alkira

Alkira

Alkira

Alkira