Project outline

Brand Creation
Creative Direction
Graphic Design
Print Design

The project

Here at D and Co Studio, we are proud to support organisations who are committed to supporting our local community and making a difference.

One such organisation is 94.7 The Pulse, Geelong’s community radio station.

94.7 The Pulse is different from the mainstream. That’s part of their charm. The community are at the heart of everything they do. There’s no Pulse without the people!

So when The Pulse approached D and Co to create a fresh, new brand to represent the collaborative nature of their organisation, we were only too happy to help!

The identity the team at D and Co developed for 94.7 The Pulse utilises simple line-work and a customised sans-serif typeface to portray a contemporary brand personality.

The design of the P icon of the represents the collaboration between The Pulse and the local community – coming together and using radio as the medium. The icon also features earphones integrated into the design – representing the listeners and the open minded, diverse programming offered by The Pulse.

The simplicity of the design and colour choices reflect The Pulse being at forefront of the Geelong landscape – giving a voice to all members of the local community.

ThePulse_Portfolio FA