Mood boards are a crucial step to our process here at D & Co Studio and many people ask us why we take the time to create them. Essentially we use them to ensure we understand our clients.

SO WHAT IS A MOOD BOARD?

A mood board is a collection of images that are a visual representation of the vibe you hope to achieve with your brand. It is designed to convey a feeling of your business through colours and image styles. It should be considered as inspiration for the design assets, marketing and persona of the brand.

After our Brand Discovery Sessions (our initial meetings) where we have fleshed out all the nitty-gritty details, the mood board brings together the whole picture in a logical yet creative form. We create an abstract visualisation of how a customer would feel after interacting with your brand.

But it’s only an internal document to provide a reference point for anyone working on the design project. Your customers would never see your mood board.

WHY ARE MOOD BOARDS IMPORTANT?

Mood boards are important to our process for a number of reasons. At D & Co, mood boarding provides our clients with a new way of thinking about their brand. Here are the key benefits.

REMOVES THE GUESSWORK

Before we started mood boarding, we spent a lot of time creating designs only to receive a comment such as “It’s not what I was expecting.” It was a huge time expense for both parties spending hours and hours going back and forth to try and guess what we were both thinking.

Mood boards provide our clients with a visual representation of how we understand their branding journey. It allows for us to gain feedback on our ideas and clarify the vision before we have entered the design phase. Mood boarding means we no longer have to factor in hit and miss time for our designs and instead can be confident we are on the right track when presenting assets to our clients.

SETTING SOME BOUNDARIES

Mood boards have allowed us to continue being creative within guiding limits set by the client. It is a reference point that is very useful when it comes to creating different assets, as we can now effectively and efficiently create designs that adhere to your brand strategy and provide the right vibe to your customers.

SETS THE PRECEDENT FOR YOUR BRAND

A mood board not only provides everyone with clarity, it sets a standard for everyone to achieve. There’s no discrepancy in how your brand should be conveyed, as the mood board highlights the colours, the vibe and the feeling that customers should get with every interaction of your brand.

HOW ARE MOOD BOARDS DIFFERENT FROM THE FINAL PRODUCT?

A common question we get asked is why doesn’t it look exactly like my brand? The simple answer is a mood board is not supposed to look exactly like your marketing assets. A mood board should emulate the experience or emotion consumers have with your brand, but not be an exact copy. Its purpose is to capture the feeling of your brand to help develop the style and tone you want to move forward with. Don’t get too hung up on how specific elements within your mood board are designed. Focus more on the overall feeling of the collection.

D & CO STUDIO

Being appealing to a customer is always important but creating an emotion through the imagery of your brand is the ultimate goal. At D & Co Studio, we provide a comprehensive branding strategy and the mood board is just a part of developing this strategy. If you are considering branding your new business or rebranding your existing business, we would love to help you achieve your vision.