How a Brand Audit can help benefit your business

It’s not easy to stand out. That’s where your brand is a major business asset. To stay relevant, effective and distinctive in the market, it must be reviewed on a regular basis. A brand helps you differentiate from others in your industry and allows you to be unique amongst competitors.

If you are starting to see a drop in sales or struggling to position your brand, it might be time for a brand audit.

What is a Brand Audit?

A brand audit is a checkup that evaluates your brand’s position in the marketplace and its current effectiveness. It allows you to be objective and come up with clear, defined steps you can take to ensure your brand reaches its full potential. It may include questions like:

  • What are my brand weaknesses?
  • What are my brand values?
  • What are my competitors doing?

A brand audit provides you with fantastic opportunities for growth which is the key to any thriving business.

If you’re still not quite sure if your brand needs a refresh, why not have a read of our when is the best time to rebrand blog?

What is involved in a Brand Audit?

The first thing to do before conducting a brand audit is to try and be objective. It may be hard to admit that your brand could be outdated when you’re so close to it, so try to keep an open mind.

A brand audit will address three key areas of your existing identity:

Internal branding: Core values, company culture and mission.
External branding: Logo, visual assets and brand messaging.
Customer experience: Sales processes, customer support and user experience.

Take all these things into consideration when following the steps below as each one is important in getting solid results from your brand audit.

When you undertake a brand audit with D&CO Studio, we delve deep into these aspects of your business and undertake background research to objectively ascertain whether your brand needs an update. Together, we can formulate a plan to address any issues or opportunities.

If you want to get a head start on a Brand Audit, read our simple Brand Audit Template which shows you some of the fundamentals.

What are the benefits of a brand audit?

Sometimes you are so involved with the day-to-day running of your business that you can’t see the forest from the trees. When you are given the opportunity to step away and revise existing elements, you may be surprised. It’s here that you can leverage a brand audit to facilitate growth and improve your business from multiple touch points.

At D&CO Studio, we often see clients come to us after an attempt at an internal brand audit and have struggled to progress. When it comes to looking at something you have poured your heart and soul into, it can be hard to be objective. This is one of the many benefits of getting a professional agency to provide you with a brand audit. A fresh perspective can help you see things differently and provide solutions that you might never have considered.

A strong and current brand is crucial for business success. Strong brands build trust – that’s why we place confidence in brands such as Nike or Apple. It’s their brand identity that has built a loyal following over the decades, but they have achieved ongoing success by continuing to evolve.

We are here to help

Through our Brand Strategy services, we help you to identify key areas of concern as well as providing insight and ideas that support your new or existing brand. We can help shape your brand to give it a solid foundation that encourages future growth.

Having a dedicated team on your side to create a great brand will be integral to the success of your business. Our team at D&CO Studio is highly experienced in providing a full suite of graphic design and branding solutions.

To find out more about how we can bring your brand to life, chat to us today by calling 03 5292 2073 or send us an email.